How to write Article Marketing Part Two

How long should the article be?Research has shown a range from 250 words to 1000 words per article. Some websites want short articles and some websites want longer articles. Creating an article ranging from 400 to 800 words would make it appealing to a wide range of website publishers. More importantly, does the length of the article fit with the content of the article. Try not to compromise the integrity of the article by artificially fitting it to a prescribed number of words.What is a resource box?A resource box is the place where you can advertise your product, service or website. It is the place where you are allowed to put links that are not directly related to the content of the article.A resource box needs to contain your name, the address of your website, product or service, it needs to have your short tagline or elevator pitch, and most importantly, it should contain a call to action. The call to action is what causes your reader to click through to your site to buy, join, signup or whatever you want them to do.Here are a few examples:More women are reading Anna Payne’s Driving with Anna devotionals. Want to experience the quirky humor with hints of wisdom to help you survive life? Download a free e-book to get a taste of what women say makes them “feel so comforted and at peace.” =>Beginnings: A Driving with Anna DevotionalParenting is difficult and it requires caring patience from the parent. Want to experience quirky humor with hints of wisdom to help you guide your children to being responsible adults? Check out Anna Payne’s devotional book, Parenting, and see what everyone is talking about. =>http://caringindustries.com/category/devotionals/Notice that these are less than 450 words, they contain some of the same keywords as the article, they mention the author’s name, they have a brief sales pitch with a call to action, and they end with a link. The link is preceded with => which points to the link.Dos and Don’ts of Article Marketing

  • Do include keywords in the title
  • Do use only original material
  • Do include the premise or promise of the article
  • Do make the introductory paragraph contain the summary of the article
  • Do make your points in the article, if you said 5 tips, make sure there are 5
  • Do have a brief conclusion to the article
  • Do make paragraphs short and use subheadings
  • Don’t sell within your article
  • Don’t add links in the article to your own sites
  • Don’t submit too many articles at once or per week
  • Don’t forget your name in the resource box
  • Don’t forget your hook and call to action in the resource box
  • Don’t load the title with keywords just to have keywords

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