What is Article Marketing?Article Marketing is creating an original informative article along the lines of your business or product. This article is usually written in the third person with no references to your website, business or product in the article itself. The article ends with a resource box which contains a few brief details about the author, a call to action and a link to your website.These articles are submitted to ezines that publish the articles with the express purpose of providing content for other websites and blogs. The requirement is to republish the article with the resource box intact.This way the article and the author’s link are positioned so that they are more widely seen than if the article is published on the author’s website.How often should you submit articles?It has been suggested that you should submit a new original article about twice a week. This way the publishers you submit to will not feel like you are spamming their site. They may begin to question the quality of your content.Submitting the same article to different ezines or article submission sites could create issues with too many of the same article showing on the internet. Google frowns on duplicate content.Changing the article, or rewriting the article in order to submit it again could also create issues. Publishers will notice that the article is almost exactly the same and the same duplicate content issue will remain.What kind of articles should you write?Write what you know. The article should be related to the content of the link you show in your resource box so that you have quality click-throughs. If you write an article about parenting issues and then link to your website on SEO services, then you will have some disappointed visitors. They will not stay on your site. If your website that you want to market is about SEO services, then you should write articles that are helpful hints or tips concerning some aspect of SEO services.There are several types of articles:
- The how to or step by step
- The list such as 10 ways, 12 tips or 5 reasons
- The set up where you set up a premise and then knock it down showing the benefits of the alternative view or approach.
- The mini case study where you raise questions and answer it with several real life examples.
- The interview where you choose a credible expert to interview for your article
- The trend where you explore the latest trend and show the origin, benefit or drawback of it.
- The study, which reports the results of study or survey.